Suriny Rice Bran Oil offers several unique properties that makes it very interesting as a specialty oil containing constituents of potential significance in diet and health. Refined Rice Bran Oil is widely used in India,New Zealand,Australia Japan, Korea, USA and Thailand and gradually gaining popularity for it’s oil flavour, stability properties, good fry-life at high temperatures and high level of natural antioxidants with nutraceutical value such as gamma-oryzanol, tocotrienols and tocopherols. The latter two are naturally occuring form of Vitamin E. Studies and Research have indicated that Rice Bran Oil has a significant hypocholesterolemic effect as compared to other edible oils. This effect has been attributed to components of Vitamin E (Tocotrienols & Tocopherols) and Oryzanols. The best form of these components are obtained from Rice Bran. Edible oils rich in polyunsaturated fatty acid have been reported to reduce serum total cholesterol at the same time lowering the beneficial HDL (good) cholesterol, whereas Rice Bran Oil was found to be increasing HDL cholesterol while lowering LDL (bad) cholesterol in the human body. Suriny Rice Bran Oil is free of trans fatty acid and retains a significant amount of oryzanol which improves the frying stability, demonstrating superior oxidative and thermal stability. With it”s high smoke point (220 C) and low adhesion to food makes it one of the cleanest frying oils for flavour sensitive frying applications. The high content of antioxidants found in the Rice Bran Oil imparts oxidative stability to the oil and these natural antioxidants are known to reduce free radical formation in the human body and prevents various coronary diseases. Rice Bran Oil also contains squalene which has been known to improve the skin appearance and retards wrinkle formation. Consumption of Suriny Rice Bran Oil as an edible oil for stir frying, baking, deep frying and as salad dressing is the new and healthy way for effective care.